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Millennial’s Matter to Bank Marketing

Long Lasting Ideas

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. How can bank marketers find creative ways to attract those 18-to-29 year old customers? This is the most indebted class ever. Conservative bankers might dismiss social media.

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FinovateSpring 2016 Live Blog – Day 1

William Mills

One use case is to use a bot, via text messaging, to help customers when they have potential credit card fraud. Industry Solutions Marketing Mgr.). Card-linked offers generated a lot of excitement a few years ago. They have a platform to source the merchant offers, and match them with card issuers. Chris Edgington (Sr.