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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

A host of startups have emerged to capitalize on this trend. Acorns’ rock-bottom customer acquisition costs as driven by non-viral referral. It took us five years to dispel the baggage that came with our business model,” founder and CEO Kenneth Lin told First Round Review. “We In aggregate, they command $1.3

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