What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica
CB Insights
JUNE 7, 2018
Psychographic marketing, which plays on subconscious personality characteristics, is perfectly suited to help advertisers capitalize on impulsive decision-making. Social media (i.e. According to Alan Bethke, Subaru’s Chief Marketing Officer, “A lot of manufacturers target customers based on pure demographics.
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