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Widening Borrower Protection’s Scope To SMBs

PYMNTS

Borrower protection initiatives have taken aim at predatory lenders, both online and brick-and-mortar, with legislators at the state and federal levels addressing concerns that include a lack of transparency and sky-high fees and interest rates. small businesses had sought a loan online, compared to just 19 percent that did so in 2017.

Lending 136
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What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica

CB Insights

In an economy based almost exclusively on clicks, whether on products in online marketplaces or on published content, the time lag between ad and “purchase” or “conversion” drops to a matter of seconds — and makes every lever count. The app took the form of an online personality quiz. Shake Shack & Chick-Fil-A.