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NXTsoft Names Chuck Diulus as Chief Revenue Officer

Bobsguide

Diulus, a graduate of The Pennsylvania State University, has over 30 years’ experience in EFT, banking and Fintech industries. He has held a variety of sales and management positions for Mellon Network Services, Elan, Fiserv, FIS and other industry-leading companies. About NXTsoft.

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What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica

CB Insights

Psychographic marketing, which plays on subconscious personality characteristics, is perfectly suited to help advertisers capitalize on impulsive decision-making. According to Alan Bethke, Subaru’s Chief Marketing Officer, “A lot of manufacturers target customers based on pure demographics. Shake Shack & Chick-Fil-A.