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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Bank Marketing Lesson 9: Goal Setting – A Common Theme. The interesting part of this session was how these banks used sports marketing as a creative avenue for other projects.

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FinovateSpring 2017 Live Blog – Day 2

William Mills

BeSmartee is based in Huntington Beach, CA. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Insights on social media, financial services and more are shared on their blog , or follow them on Twitter at @beyondthearc or on Google+ ^SR .

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Finovate Spring 2018 – Day 2

William Mills

Our Actionable Intelligence Management solutions help banks and mortgage companies streamline and automate manual processes, seize new business opportunities and manage compliance, all while transforming the customer experience. HQ: Sunnyvale, CA. Product Demoed: Agile Mortgages. Key Executives. Key Investors. Kodak Alaris.

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Finovate Fall 2016 Live Blog – Day 1

William Mills

Data and Analytics are a profit center rather than something that just needs to be managed. Demo: A Wealth Management Company (ACME)– GoodData can embed analytics directly in ACME’s dashboard. Visualizing data for trends and market projection, visualize data in different ways. Help customers manage their finances.

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