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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Bank Marketing Lesson 9: Goal Setting – A Common Theme. Bank Marketing Lesson 7: Multicultural Marketing. The top part of this range seems to be around 10.5%.

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Finovate Spring 2018 – Day 2

William Mills

A TON of really old technology is being used in mortgage lending. HQ: Sunnyvale, CA. is headquartered in San Jose, CA. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. Their platform integrates with common mortgage loan origination systems.

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Finovate Fall 2016 Live Blog – Day 1

William Mills

Swych’s headquarters are in Plano, Texas with offices in San Francisco, CA. Command center for small business lending. This triggers activity and lending platform. First product is small business lending using machine learning. Mills-Grimes is the Digital Marketing Manager at William Mills Agency.

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