Remove Branding Remove National Remove Retail Remove St. Louis
article thumbnail

Durant’s Decision: How Star Athlete Departures Impact Brands, Retailers

PYMNTS

From an economic standpoint , James’ departure, which he announced in a highly controversial one-hour primetime special broadcast on ESPN entitled “The Decision,” was immediately felt in Cleveland and to the value of James’ own brand. That said, minimal backlash to the KD brand. It will only help his brand.”.

Branding 101
article thumbnail

Burger King’s Impossible Burger Test Brings In Traffic

PYMNTS

Following the pilot-test rollout of a Whopper made with the vegetarian-friendly Impossible Burger, locations in Burger King ’s St. Louis test market reportedly exceeded the restaurant’s foot traffic national average by 18.5 percent in April. City locations brought in 16.75

St. Louis 147
article thumbnail

Retail Pulse: Microsoft To Open London Flagship; Walmart Hires Tech Exec

PYMNTS

Burger King locations in a St. Louis test market reportedly saw foot traffic that exceeded the national average by 18.5 The brand has said it would roll out the burger later in the year nationwide. retailers so far in 2019, compared to the 5,524 store closures for all of last year. In Other Brick-and-Mortar News

Retail 108