PYMNTS

DECEMBER 4, 2017

Whiskey maker Jim Beam has entered the connected device arena with a smart decanter for its popular Kentucky-style bourbon whiskey. So, what does a brand like Jim Beam gain by making fun of voice-activated consumer electronics and the Internet of Things? Beam me up, Jimmy.

Kentucky 108

Kentucky Apple Millennials social media 108

PYMNTS

JANUARY 26, 2018

Playing with one’s food is all part of the Kentucky Fried Chicken (KFC) value proposition. There was the Watt A Box that let customers charge their phone while eating dinner, the Gamers Box that came with a mount for the phone as well as controllers attached to the sides — and now, the KFO, short for Kentucky Flying Object.

Kentucky 101

Kentucky Las Vegas social media Branding 101

Social Assurance

DECEMBER 14, 2021

We’ve seen this throughout the COVID-19 pandemic , and we’re seeing it now with the events in Kentucky. Separate out your checklist into Internal and External strategies to help your team to help tell the same story that you are broadcasting through the media, including social media. Internal Communication.

Community 15

Community Branding Resources Kentucky 15

Social Assurance

MAY 13, 2014

After getting a presence on social media, the first question I hear from many financial institutions is, “how do we get our customers to just share this with others.” I spoke with a banker recently who is connected to me on social and he says, “you share about things all the time you enjoy, what would make you share about your bank?”.

Kentucky 22

Kentucky social media Branding US 22