Remove Branding Remove Kentucky Remove Marketing Remove social media
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Weirdness Is Currency In The Attention Economy

PYMNTS

Playing with one’s food is all part of the Kentucky Fried Chicken (KFC) value proposition. There was the Watt A Box that let customers charge their phone while eating dinner, the Gamers Box that came with a mount for the phone as well as controllers attached to the sides — and now, the KFO, short for Kentucky Flying Object.

Kentucky 101
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How Financial Brands Can Help Communities in Crisis Communication

Social Assurance

We’ve seen this throughout the COVID-19 pandemic , and we’re seeing it now with the events in Kentucky. Separate out your checklist into Internal and External strategies to help your team to help tell the same story that you are broadcasting through the media, including social media. Internal Communication.

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Creating Social Moments for Your Customers

Social Assurance

After getting a presence on social media, the first question I hear from many financial institutions is, “how do we get our customers to just share this with others.” I spoke with a banker recently who is connected to me on social and he says, “you share about things all the time you enjoy, what would make you share about your bank?”.