PYMNTS

JANUARY 29, 2018

TOMS Shoes Founder Blake Mycoskie did not begin life dreaming of entrepreneurship, shoes or creating a socially conscious company. He wanted to be Indiana Jones. Those customers are also going to discover lots of shoes that look just like theirs that maybe don’t have as strong a social mission — or just aren’t as well made.

social media 104

social media Study Branding San Francisco 104

William Mills

DECEMBER 12, 2017

First up was WMA-client Baker Hill, based in Carmel, Indiana and provider of Baker Hill NextGen , a turnkey online loan application system with a roles-based modern user interface specifically engineered to adapt with the evolving needs of financial institutions. Baker Hill. www.bakerhill.com. RCGILTNER Services, Inc. 9spokes.com.

Conference 40

Conference Innovation Lending Customer Experience 40

CB Insights

MARCH 6, 2019

Three months later, Amazon contributed to a $50M funding round earmarked for promoting the Pets.com brand. Soon after, the firm attempted to make up ground by selling merchandise featuring its popular sock puppet mascot and relocating a call center from San Francisco to Indiana. By the time Pets.com went public with an $82.5M

Report 78

Report San Francisco Capital New York 78

Jeff For Banks

FEBRUARY 1, 2015

If your brand strives for assimilation, then go with it. But truth be told, MutualFirst Financial of Muncie, Indiana, the holding company for MutualBank, is publicly traded. K Bank - In today''s abbreviated texting and social media world, this is a bad name, K? Ask somebody outside of the re-branding process.

Pennsylvania 60

Pennsylvania Baltimore Branding Indiana 60

CB Insights

MAY 3, 2018

After conducting research backed by DARPA — the same defense agency that helped spawn the internet — Dr. Robert Finkelstein proposed the creation of a brand new arm of the US military, a “Meme Control Center.” In internet-speak the word “meme” often refers to an amusing picture that goes viral on social media.

social media 78

social media Video Technology National 78