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The Return Of The Celebrity-Backed Brand

PYMNTS

Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. 1 on its list of the top 10 emerging restaurant brands of 2018.

Branding 101
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The metaverse could be tech’s next trillion-dollar opportunity: These are the companies making it a reality

CB Insights

For example, in April 2021, Verizon partnered with VR startup Dreamscape Immersive to build immersive learning and training applications on Verizon’s 5G network. 3D modeling & capture: Companies in this category help brands capture and create 3D representations of physical products or environments.

Company 101