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The Return Of The Celebrity-Backed Brand

PYMNTS

Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. 1 on its list of the top 10 emerging restaurant brands of 2018.

Branding 101
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Will Children Point The Way Forward For Wearables?

PYMNTS

Children are the future — that’s just a biological fact, and the theme of an old Whitney Houston song. Wearable devices such as smartwatches and fitness trackers make up one of those areas of payments and commerce that often seem to have more future potential than current significance. million units, up 10.3 percent from the 104.6

Apple 114