We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. While Mint was still getting ready to launch, founder Aaron Patzer’s team started seeding interest in the product through the then-emergent practice of content marketing. visitors from Google every month.
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