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Paid social media’s place in your marketing strategy

Independent Banker

To harness the power of social media as an effective marketing tool, community banks should consider how paid social could amplify their digital reach. In a nutshell, paid social can drive website traffic, promote engagement, boost brand recognition and generate leads for businesses of all kinds. Paul, Minn., Englund agrees. “If

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Killing Strategy: The Disruption Of Management Consulting

CB Insights

Before BCG and McKinsey and Bain, most business people dismissed “strategy” as something for generals and political campaigns. From one perspective, the position of management consulting as an industry has never seemed more secure. According to estimates, McKinsey makes about $8.8B Each one is still growing. ” —Michael Porter.