PYMNTS
DECEMBER 9, 2019
Macy’s is partnering with the female-led millennial venture capital fund SoGal Ventures to launch an in-store initiative focused on women-owned businesses, Macy’s said in a press release on Thursday (Dec. The retailer is opening SoGifted shops in its flagship Manhattan store and six other locations. Lauderdale.
PYMNTS
APRIL 13, 2017
In a press release , the companies said the combined business will operate under the GSTV brand and deliver 3.3 The companies pointed to third-party research that has shown that campaigns on the GSTV platform deliver ROI for global brands. billion annual impressions through more than 18,000 locations in all 50 states by year’s end.
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PYMNTS
JULY 30, 2016
Dahl’s guess was that with some clever branding, cute packaging and a clever enough pitch, the Pet Rock would soon be a national sensation. From almost out of nowhere, the Niantic’s AR adaptation of an early ’90s cartoon has become a favorite among now adult millennials. Right in their processing room.
CB Insights
JUNE 17, 2020
Meanwhile, brands that were already virtual-first have seen dramatic increases in adoption during the crisis. Sales of the interactive at-home fitness brand Mirror doubled in the weeks following Covid-19’s arrival in the US. The average number of daily sign-ups for workout streaming platform NEOU grew 600% in one week.
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