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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. The theme was – developing your marketing superpowers.

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CrIsis

Javelin Strategy & Research

The name choice for the brand is made by a small and forceful CEO with an obsession with Greek mythology and LARPING, played by Danny DeVito. In terms of things that Isis really didn’t see coming, having your brand kidnapped by a terrorist network with a better social media presence is probably not one of them.

Denver 53
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The Wellness Economy: The Buzzy Trend Reshaping Everything From Personal Care To Real Estate

CB Insights

CPG corporates like PepsiCo, Coca Cola, Kellogg’s, and Campbell, for example, have invested in and acquired a number of brands focused on healthy snacking , while personal care incumbents like P&G and Unilever have backed natural and organic beauty brands. As consumer demand rises, businesses are buying into the trend.

Trends 76
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CEO Roundtable: Ideas for a successful 2023

Independent Banker

We recently spoke with community bank CEOs from across the country to gain insights on how they’re proactively positioning to manage risks and take advantage of growth opportunities in the coming year. billion-asset ANB Bank in Denver. Illustration by Jack Hudson. By Beth Mattson-Teig. Our CEO roundtable participants. Koger Propst.

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The Beauty Tech Revolution: The Startups, Investors, Products And Tech Reshaping Personal Care

CB Insights

Colorescience , a chemical-free skin care brand, ranked third with a $15M investment. Within branded cosmetics, startups focused on skincare have attracted the most deals. In May 2017, L’Occitane added its second portfolio company in LimeLight by Alcone , a makeup and chemical-free skincare brand. Series A in March.

Trends 28