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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. Robinhood’s goal was not to build an app for day-traders or portfolio managers; it was to build an app for the first-time retail investor. In aggregate, they command $1.3 trillion in annual spending.

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