PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget
William Mills
NOVEMBER 1, 2016
It’s our responsibility to have a finger on the pulse of fintech trends and how financial institutions’ spending and preferences for IT change year over year. CMOs allocating more of their marketing budget toward the use of technology – 27 percent, exactly. based fintech. Marketing technology goes beyond an operational element.
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