Branding Customer Experience Fintech Marketing Automation 
Cisco
MAY 5, 2021
Before 2020, traditional financial enterprises were already focusing on digital transformation initiatives—both as an effort to improve customer experiences and a need to adapt to survive. Meeting customers where they are has been a common phrase and goal that customers share with us. Real-time SMS communications.
William Mills
NOVEMBER 1, 2016
It’s our responsibility to have a finger on the pulse of fintech trends and how financial institutions’ spending and preferences for IT change year over year. CMOs allocating more of their marketing budget toward the use of technology – 27 percent, exactly. based fintech. Marketing technology goes beyond an operational element.
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