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Bank Brand Value: Calculated!

Jeff For Banks

I ask and ask and ask: what does brand get you? Forbes calculated brand value in their " World's Most Valuable Brands " by taking anything that a company achieves over an 8% return on equity. Driving ROE higher, but hardly due to its brand. Which is probably why the first bank on their list is ranked 43rd.

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2021 GonzoBanker Awards

Gonzobanker

Huntington and TCF merge to create the $170 billion Midwest dynamo and vault them into one of the top 10 banks in the country. This is an innovation-seeking franchise that has built a solid brand and never got over its skis in execution. The Bank That Gets Fintech. Goes to Larry Mazza and the crew at MVB Bank in West Virginia.

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The 2019 GonzoBanker Awards

Gonzobanker

. ————————————————————————— The ‘En Vogue’ Trend of the Year – Credit unions buying community banks. Smarter Bank Individual Awards. Well done, sir! Overpriced Unicorn (a.k.a.

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The 2023 GonzoBanker Awards

Gonzobanker

Not the financial industry’s “Troublemakers ” – those regional and community banks, credit unions and supporting fintech entrepreneurs who continue to engage customers and communities and find niches that keep the grassroots of our country’s financial system alive and kicking. This is a team that we don’t believe sleeps.

Fintech 195