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Retail Pulse: DSW Expands In-Store Experiences; L Brands Plans Store Closures

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markets, aiming to generate repeat visits as part of its experiential retail efforts. DSW began working with W Nail Bar in 2017; the two companies offer salon services at Columbus, Ohio’s Easton Town Center and the Polaris Fashion Place. They also create repeat visits to the DSW brand, where an exciting footwear assortment awaits.”.

Branding 129
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Williams-Sonoma Pursues Co-Branded Card

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Williams-Sonoma ’s existing credit card portfolio will be acquired by Alliance Data , a Columbus, Ohio-based credit card services business, to provide a private-label, co-branded credit card program. “Williams-Sonoma has always embraced innovative customer engagement strategies. ”

Branding 100
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Can Big Brands Survive On The Store-Within-A-Store?

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Retailers as dependent on a brick-and-mortar footprint as Macy’s don’t always have the luxury of fixes to pick from if their stocks experience the continuous slide that the former tentpole brand’s has. The commitment to the store-within-a-store extends, ironically, beyond the physical.

Branding 100
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Kroger Expands Home Chef Meal Kit Offerings To New Stores

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“Home Chef is proud to continue our evolution toward becoming more than a meal kit delivery brand,” said Pat Vihtelic , Home Chef’s founder and CEO. “With continued innovation and personalization, we are providing customers with more ways to enjoy fresh, delicious meals that align with their individual tastes.”

Ohio 116
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Oros Takes Activewear Into The Space Age

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For most firms, referring to products as “Space Age” is a marketing strategy. This brand exercise allows us to express that.”. The direct-to-consumer brand has also been updating its digital shop, as it is now fresh off a $5 million seed-funding round. We look at the industry and it’s a bit arthritic,” Markesbery said.

Branding 108
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Why Retail Wishes Every Year Could Be The Year Of The Dog

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Some brands decided to get really literal with that by attracting customers with hugs. Online retailer Shoptiques once attempted to create some customer loyalty — and brand goodwill — by hiring five models to hang out between SoHo and Columbus Circle in New York City for about a week between 11:00 A.M. and 4:30 P.M. “A

Retail 105
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Say Bye-Bye To MCX CurrentC

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Members hoped that the scheme would be attractive enough to consumers that many of them would shift away from what they were using in the store – branded plastic cards – to this mobile payments scheme. When it was launched, MCX claimed that its merchant membership collectively drove $1 trillion in sales annually.

Mobile 105