Branch Strategies Community Bank Millennials Survey 
American Banker
SEPTEMBER 1, 2016
The inconsistency between what millennials say on surveys and their actual behavior should make bank marketers skeptical about building programs around such research.
Jeff For Banks
MAY 31, 2017
Are branches dead? Look at the decline in branches since 2009. Look at the surveys. When asked, Marquette said of the death of the branch: "I think it's bullcrap. I also believe that branches can be developed as competitive advantages for community financial institutions. The red: millennials.
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