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Why Publicity Stunts Go Wrong So Easily

PYMNTS

JULY 21, 2018

And while it is easy to mock both on social media – and people have, in abundance – the fact of the matter is that most memorable publicity stunts in history aren’t the ones that went right, but the ones that went pretty wrong, and the history of promotion is littered with far more losers than winners. .”

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Killing Strategy: The Disruption Of Management Consulting

CB Insights

MAY 10, 2018

Before Bruce Doolin Henderson opened the doors of Boston Consulting Group on July 1, 1963, the concept of “competition” barely existed in American business culture, let alone the concept of strategy. There were great, successful companies. Those companies made plans. ” —Walter Kiechel. .”

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Community Banking Brief

Why Publicity Stunts Go Wrong So Easily

Killing Strategy: The Disruption Of Management Consulting

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