Boston Marketing social media Workshop 
PYMNTS
JULY 21, 2018
When planning a large-scale marketing push or publicity stunt, it can be easy to overlook the fact that getting attention is hard, and getting positive attention is even harder. And the summer of 2018 has already featured two flashy mass-market promotions that aimed for it, missed and got to watch things go spectacularly awry.
CB Insights
MAY 10, 2018
Before Bruce Doolin Henderson opened the doors of Boston Consulting Group on July 1, 1963, the concept of “competition” barely existed in American business culture, let alone the concept of strategy. They used every available resource to understand industries, markets, consumer sentiment, and companies’ product lines.
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