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Tech Center: Boston Steps Up Its Tech Game

PYMNTS

Known for its Irish roots and sports teams, the city of Boston has significantly stepped up its technology game over the past few years. With 35 higher education institutions in the Boston area pumping out innovative tech startup companies left and right, the city has attracted big-time players in the industry. billion in 2015.

Boston 100
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Upcycling Dog Treats Into Sustainable Snacks With eCommerce

PYMNTS

Co-founder James Bello initially worked at the headquarters of a major retail chain, and then moved to Boston to serve in their innovation group. Combining that knowledge with Bello’s retail experience, they were able to get the product to market after completing the recipes and packaging. .

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That Inexplicable In-N-Out Burger, And Marketing Stunt #Fails

PYMNTS

This week, the world was presented with a truly unusual retail mystery: The Case of the Inexplicable In-N-Out Burger. Similar things can be said of Burger King’s attempt to introduce boxes that matched customers’ moods: It drummed up more negative attention than positive in the social media world, but it got people interested in the product.

Marketing 202
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11 New Restaurant Concepts Reimagining Fast Food & Casual Dining

CB Insights

In the past decade, restaurant and bar purchases have grown at twice the rate of general retail spending. Many of these models target millennials, who now make up the majority of the workforce in the United States, while others (like Tesla’s Supercharger Drive-In) cut across generations to target all types of affluent customers.