Smart Watches, Run Hubs And New Balance’s Retail Reset Button
PYMNTS
MARCH 2, 2017
Boston-based athletic company New Balance has a simple mission: to become the world’s best running brand. Said simply, New Balance is rethinking athletic footwear retail — how to sells shoes, where to sell shoes and how to carry on its relationship with its customers across channels — and in between sneaker replacements.
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