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DraftKings To Merge, IPO At A $3.3B Market Value

PYMNTS

Online betting company DraftKings is merging with two other companies and going public, according to a report by the Boston Business Journal. Jason Robins, the co-founder and CEO of DraftKings, is going to run the new company, which will be incorporated in Nevada and keep its headquarters in Boston.

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Caesars Puts Stake In Online Betting Co DraftKings

PYMNTS

Caesars Entertainment announced that it has reached an agreement to offer DraftKings , the leading sports-tech entertainment brand in the country, providing market access for its online gaming products. In New Jersey and Mississippi, DraftKings Sportsbook mobile and retail allows players to bet for major U.S.

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Wayfair Rolls Out MyWay Membership Program

PYMNTS

We are always looking for new ways to enhance the shopping experience and bring even more value to our customers,” Ed Macri, chief product and marketing officer for Wayfair, said in a press release. The Boston-based company generated $5.7 “At Wayfair, we believe creating a home you love should be easy, fun and affordable.

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Retail Pulse: Wayfair Opens Mall Store; Banana Republic Unveils Style Passport

PYMNTS

Wayfair , for instance, opened a store at the Natick Mall in suburban Boston, where consumers can experience products firsthand before making a purchase, after debuting a pop-up shop there last year. The new location comes with a digital innovation, the Wayfair Home Bar, which helps customers visualize how Wayfair’s products fit into a room.

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The Dollars And Cents Of The Bomb Cyclone

PYMNTS

Everyone remembers the snowpocalypse that wasn’t in March 2014, when weathermen warned New Yorkers to prepare for a winter storm straight out of the movie The Day After Tomorrow only to have that end-of-the-world weather turn out to be seven inches of gently falling snow. It also seems comfort food had a good day on the whole.

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Ollie And Fresh Food Delivery For – Yes – Dogs

PYMNTS

The “premium” pet food market as of 2001 accounted for about $5.7 That was about 44 percent of the revenue in the market. Lots of brands include exotic-sounding ingredients, the report notes, not in such small amounts that they likely have no nutritional impact. billion in annual revenue out of $12.9 billion of the $23.7

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Shaping the Message

Independent Banker

Eric Morse counters megabanks through judicious marketing and branding. That’s the job of marketing to overcome. Boston native. Lifelong Boston Bruins fan. Rang the New York Stock Exchange’s opening bell. But that’s only half the marketing message community banks need to project or reinforce today, he says.