Blog, Leadership, Marketing Automation and Operations

Data Is Key Across the Sales Enablement Platform

Perficient

FEBRUARY 24, 2021

My previous blog analyzed how technology and the right team can improve your sales enablement program. This blog explores the benefits that data can bring to your sales enablement program. As such, a data-driven sales organization can create value for marketing, customer support, product teams, and corporate strategy.

Data

Data Analysis Tools Management

Content Marketing Closes the Loop Between Marketing and Sales

William Mills

JULY 12, 2016

Today’s buyer relies heavily on thought-leadership content, product reviews, case studies and peer recommendations that marketing teams develop to attract and nurture prospects and, ultimately, drive profitable customer action.

Marketing

Marketing Case Study Marketing Automation Fintech

Community Banking Brief

Data Is Key Across the Sales Enablement Platform

Content Marketing Closes the Loop Between Marketing and Sales

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