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Banking with Soul: 7 Requirements to Succeed in the Experience Economy

The Financial Brand

The post Banking with Soul: 7 Requirements to Succeed in the Experience Economy appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Financial institutions that combine effective digital solutions with an emotional user experience will stand out in an ocean of sameness.

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Consumers Demanding Enhanced Features From Mobile Banking Apps

The Financial Brand

Shifting consumer habits and the emergence of new technologies has put pressure on financial institutions to improve mobile banking experiences. The post Consumers Demanding Enhanced Features From Mobile Banking Apps appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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How to Increase Personalized Engagement (and Sales) on Bank Websites

The Financial Brand

Detailed roadmap for marketers shows how to build a compelling case for adding financial calculators to a bank or credit union's website. The post How to Increase Personalized Engagement (and Sales) on Bank Websites appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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4 Fast Fixes to Improve Your Financial Institution’s CX

The Financial Brand

The post 4 Fast Fixes to Improve Your Financial Institution’s CX appeared first on The Financial Brand - Banking Trends, Analysis & Insights. By focusing on four primary channels, financial marketers can create better customer experiences and increase profitability.