The Financial Brand

AUGUST 18, 2021

Banks and credit unions can help (and profit) by stepping in. The post How Financial Institutions Can Improve Banking for Hispanic Millennials appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Younger LatinX consumers are struggling financially for several unique reasons.

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Millennials Banking Trends Analysis Trends 43

The Financial Brand

AUGUST 8, 2021

Megabanks are winning greater checking market share as younger consumers become the majority. The post Bank of America Grabbing 1 in 3 Gen Zs and Millennials with Mobile appeared first on The Financial Brand - Banking Trends, Analysis & Insights. But all is not lost.

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Millennials America Mobile Banking Trends 39

The Financial Brand

SEPTEMBER 29, 2021

Are banks and credit unions ready for them? The post What Millennial & Gen Z Business Owners Want from Banks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Startups surged during the pandemic, and like their mostly young owners, they have digital DNA.

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Millennials Banking Trends Analysis Trends 41

The Financial Brand

FEBRUARY 3, 2022

Community institutions are losing share among Millennial and Gen Z segments. Analytics and first-party data can help reverse the trend. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

AUGUST 22, 2021

The fast-growing BNPL market, popular with Millennials and dominated by fintechs, is already siphoning billions in revenue from banks. The post Financial Institutions Must Address ‘Buy Now, Pay Later’ Problem Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Millennials Banking Trends Analysis Trends 43

The Financial Brand

JUNE 22, 2021

Banks and credit unions can't treat generational traits as the final word in how to serve consumers. The post Obsessing Over Younger People Kills Financial Marketers’ Opportunities appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Try looking at who heads the households.

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Marketing Banking Trends Analysis Trends 34

FICO

JUNE 9, 2016

Millennials, now the largest demographic group in America, are possibly the most misunderstood, elusive market ever, a notion underscored by The Wall Street Journal ’s article about the existence of $20,000-per-hour “Millennial consultants.” Millennials reward positive fraud outcomes. At least not yet.

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