ATM Fraud Marketing Strategies Millennials 
William Mills
MAY 11, 2016
Sabina Bhatia (Director, Marketing). PayActiv helps consumers with short-term cash, available to be picked up from any ATM. This is a very sophisticated fraud detection technology! ^SR. Tim Dubes (VP, Marketing). Millennials want their mortgages fast, rocket fast.” The service has an integrated savings account.
William Mills
MAY 11, 2016
What’s the market strategy? Fiserv is meeting that need for FIs and millennials. Industry leader Fiserv is tackling the issue account opening for Millennials. Started talking about the challenge of having to change credit cards all the time (due to fraud). Who is the target audience? Technical Consultant).
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