Gift Card Season Off to the Races: Square Places New Bet, Starbucks Goes All-In, Banks Stuck at Starting Gate
Fintech Labs Insights
NOVEMBER 21, 2014
This week, digital poster child Square jumped into the plastic gift card market. Unlike many of its new endeavors, old-school cards were met with a decided lack of enthusiasm in the tech press (and my Twitter feed). Many recalled the company''s failed efforts with virtual gift cards (which I liked then, and still do).
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