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Engagement Is Your Ultimate Goal, Not Customer Experience

The Financial Brand

This article Engagement Is Your Ultimate Goal, Not Customer Experience appeared first on The Financial Brand. Customer engagement is not a static exercise, but a journey that requires an entire organization's rising consumer expectations.

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Consumer Financial Stress Metric Shines Light On Economy’s Growing Debt Exposure

The Financial Brand

This article Consumer Financial Stress Metric Shines Light On Economy’s Growing Debt Exposure appeared first on The Financial Brand. Economists will tell you the long-awaited success of the market is in motion, but consumers are struggling more than the economy lets on.

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4 Priorities for Increased Customer Centricity in Banking

The Financial Brand

This article 4 Priorities for Increased Customer Centricity in Banking appeared first on The Financial Brand. To become more customer centric, financial institutions must transform the way they create, deliver, and communicate solutions for customers.