article thumbnail

Finding Business Success Through Customer Engagement

FICO

To solve this, Greenberg makes a strong argument for predictive analytics, pointing out that while they are not totally foolproof, they do “a great job of using history to predict future patterns.”. This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field.

article thumbnail

Finding Business Success Through Customer Engagement

FICO

To solve this, Greenberg makes a strong argument for predictive analytics, pointing out that while they are not totally foolproof, they do “a great job of using history to predict future patterns.”. This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field.

article thumbnail

Finding Business Success Through Customer Engagement

FICO

To solve this, Greenberg makes a strong argument for predictive analytics, pointing out that while they are not totally foolproof, they do “a great job of using history to predict future patterns.”. This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field.