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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

What follows are the results of our analysis — six secrets to success in the world of personal finance management. Use pre-launch marketing to build both trust and hype. For personal finance tools, pre-launch marketing is where you lay the foundation of your product. In personal finance, building trust over time is essential.

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