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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

A host of startups have emerged to capitalize on this trend. Acorns’ rock-bottom customer acquisition costs as driven by non-viral referral. What follows are the results of our analysis — six secrets to success in the world of personal finance management. Use pre-launch marketing to build both trust and hype.

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