How A New Name Sparked An Unattended Retail Turnaround
PYMNTS
JANUARY 8, 2020
Case in point, Stockwell: a self-service retail venture that got off on a very wrong foot with customers by, among other things, choosing the wrong name. The Washington Post branded Bodega the most hated startup in America. Most brands hope to make a big splash when they enter the market – but not for this type of reason.
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