William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Recent studies in North America suggest that positive editorial coverage generates up to nine times more visibility than paid advertising. White papers are your most valuable asset.

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Recent studies in North America suggest that positive editorial coverage generates up to nine times more visibility than paid advertising. White papers are your most valuable asset.

Marketing 40

Marketing social media Study Marketing Automation 40

Cisco

MAY 5, 2021

As a result, financial brands realize the need to create a unified customer experience across all customer touchpoints, whether digital or physical, and be available to their customers any time of day, rather than only during weekday business hours. You already have a CRM, a Marketing Automation platform, or Call Center software.

Customer Experience 129

Customer Experience Branding Tools Strategy 129