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10 ideas to boost your bank brand

Long Lasting Ideas

If you want to attract millennials, take on the bicycles and the marchers at a red light with a sports car and a rock guitarist. It’s a creative way to communicate the idea of building wealth more quickly and creatively. Know your community’s cultural touchstones. It also tells the community that you care.

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Uber Of X: The Speed Stable, Motorcycles On-Demand

PYMNTS

With more than 100 users locked and loaded, the Mississippi-based company recently sped over to one of the largest motorcycle events — Barber Vintage Festival in Birmingham, Alabama — with more than 70,000 attendees, many of them learning (and getting excited) about The Speed Stable. I’ve never thought about that.” Immediately.

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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” Bankrate found 83% of millennials don’t think they’ll ever retire: they simply “don’t think they’ll have the money” to do so.). In aggregate, they command $1.3 trillion in annual spending.

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