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Report: Social Commerce Market Reaches $89B

PYMNTS

Regardless of what happens with the sale of TikTok, social commerce could become a retail factor to reckon with in Q4, and is definitely ready for its close-up in 2021. In fact a new report puts the global market for social commerce at $89.4 billion by 2027, growing at a CAGR of 31.4

Marketing 209
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Location, Location, Location: Google Maps Get Birthday Upgrade

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Google Maps is getting a makeover and retailers will be a beneficiary as it enables more location sharing, data access and social media integration. The global location intelligence market size was valued at $10.6 billion by 2027. Google is bringing it to the broader retail market this year.

Google 133
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Chinese Advertising Generates $27B For TikTok’s ByteDance

PYMNTS

billion, about 33 percent of the 2019 market. Social commerce topped $89 billion January to September, making social media the new advertising darling and ByteDance a threat to longer-established platforms like Facebook and Instagram. A recent report forecasted that social commerce will reach $604.5 operations.