We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
For personal finance tools, pre-launch marketing is where you lay the foundation of your product. Many fintech companies out there are trying, very literally, to become the next Mint.com. That’s “more accounts than E-trade added in all of 2016,” according to TechCrunch. Mint has a classic success story.
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