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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

That’s “more accounts than E-trade added in all of 2016,” according to TechCrunch. And it would be a constant challenge to keep them from hurting the customer experience. Too many companies just tack referral on, assuming that their incentives will do the work of motivating users to actually pull the trigger.

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