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Beyond efficiency: Using technology to ramp up a valuation business

Abrigo

Referrals ? Marketing ? These firms, according to the Wolters Kluwer 2014 Accounting Firm Preparedness Survey , “view technology as a utility, a mechanism for greater day-to-day efficiency,” and they quantify the investment returns mostly in terms of “back-office” benefits, such as improved productivity and work quality.

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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

It’s even harder when your target market would rather never think about what you’re trying to sell them — retirement, for example. Below, we’ll show you: How to use pre-launch marketing to build trust and hype. How Robinhood used an ingenious referral program to build a 1M+ customer waitlist.

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