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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

At the time of acquisition, it had 700,000 users and had processed about $12 billion in transactions since its launch in 2013. Even a well-known startup brand like Lending Club still spends about $200 per customer it acquires. per customer, an extra 500,000 users from referral means you’re paying a modest $2.25M.

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