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Fintech'ers Will Be Right on Branching. Unless Bankers Act.

Jeff For Banks

In Brett King's 2012 book, Branch Today, Gone Tomorrow , he called for a 50% reduction in branches while asking what would banking look like in 2015. Between 2012 and 2015, there was a 4% branch reduction. Much like the credit union CEO thinks his branching strategy differentiates his CU.