We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
It was 2007, and people were much less willing to hand sensitive banking information to a new internet startup than they are now. Instead, PFM tools operate according to something more like what you might call “quality of life effects.” The answer appears to be yes—at least in this setting.” ” — BJ Fogg.
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