We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
Instead, PFM tools operate according to something more like what you might call “quality of life effects.” Too many companies just tack referral on, assuming that their incentives will do the work of motivating users to actually pull the trigger. You care about your own money, managing it better, and making it grow.
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