2007 Marketing Automation Online social media 
PYMNTS
MAY 26, 2017
— as if they were on a social network. The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. Brands must either disrupt or be disrupted. PYMNTS: Why was the company founded?
William Mills
APRIL 27, 2017
From their web site: The original idea for BeSmartee was founded in 2007 during the onset of the mortgage crisis. Omnichannel campaigns online. Showing how a banker could build an online offer in real time. Seems like a pretty straightforward application of marketing automation and predictive marketing.
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