Remove 2007 Remove Marketing Automation Remove Online Remove social media
article thumbnail

FUEL CYCLE Fuels B2C Relationships

PYMNTS

— as if they were on a social network. The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. Brands must either disrupt or be disrupted. PYMNTS: Why was the company founded?

Branding 103
article thumbnail

FinovateSpring 2017 Live Blog – Day 2

William Mills

From their web site: The original idea for BeSmartee was founded in 2007 during the onset of the mortgage crisis. Omnichannel campaigns online. Showing how a banker could build an online offer in real time. Seems like a pretty straightforward application of marketing automation and predictive marketing.