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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

Robinhood’s goal was not to build an app for day-traders or portfolio managers; it was to build an app for the first-time retail investor. There were 65 million people in America using online banking at the time, and about 20 million using Quicken and Money — which cost $30 – $70. New Mexico — #16 in Credit Karma searches.

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