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CVS Expands Membership Program Nationwide To Lure Millennials

PYMNTS

After successful test runs in Boston, Philadelphia and Tampa, the CVS membership program CarePass will expand nationally with free delivery for an annual fee, CNBC reported on Monday (Aug. The pilot program indicated that 20 percent of users were millennials and that CarePass members spent 15-20 percent more at CVS.

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12 Industries That Will Thrive Thanks To Millennials

CB Insights

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.